Supply your customers with what they want
Be aware that internet marketing works in a completely different way to conventional marketing, such as advertising in magazines

You need to know how it works, before you can develop a strategy

If you get our marketing right, the Internet can deliver vast numbers of customers.

online marketing is radically different to off-line marketing.

The conventional way of advertising is to put an advertisment in a newspaper, magazine, radio programme, etc hoping that potential customers will respond.

You choose which newspaper, magazine or radio programme to advertise in, based on the assumption your target audience read or listen to them

Thus by choosing where to place your advert, you select the audience.

Your web site doesn’t  reach a magazine readership or a radio audience. Your web site sits on the Internet in virtual isolation. Thus it is fundementally different to offline advertising.

You can not assume online, that your advert, your website, will be seen.

Search engines are the equivalent of all types of offline media (magazines, newspapers, radio, etc) all rolled into one

Over 80% of people find the web site they are looking for using a search engine.

You can pay to advertise on search engines. The audience will use particular words in their search which will match those in your advert, and they will be directed to your site.

Although it is easy to advertise on seach engines, it costs real money, because you are competing with others for advertsing space, your advertsing budget can be gobbled up quickly.

The alternative is to online advertising is to design your web site to match your customers needs. This will bring your site high in the rankings with customers flooding to your site.

This is tantamount to having a free advert of your web site, working day in, day out, month after month, year after year.

Your essential strategy must be to get your web site listed in the first few pages of the free search results.

Search engines are word based. Their criteria for which web sites to list first, depends on the words within each site, and the 'search engine quality' of the site.

Your marketing content therefore, should match the search terms the customer types in. You should therefore know your customers perception of what they want, and include this in your content.

Once you have the correct content in your web site and the site is optimised, so that search engines can understand it clearly, then you will appear at the top, or near the top in the free search results.

At Welcomehand we know how seach engines work, and can help you get to the top of the seach results.

There are other options with online marketing, such as paid word advertising, banner advertising, email campaigns, etc, We can help you with these as well.
             
Simply contact us..